Serengeti Grumeti in Tanzania was once obliterated by uncontrolled hunting and poaching leaving a large percentage of its wildlife destroyed – the situation also left local communities in extreme poverty and devastation. However in 2002, American Philanthropist Paul Tudor Jones established the non-profit Grumeti Fund and made it his duty to rehabilitate and restore the land. In 2003, Paul Tudor Jones partnered with the world-renowned Singita safari brand.
The Singita Grumeti Fund employs 180 staff to help protect, manage and monitor the land and its wildlife. The fund includes the following projects: Anti-poaching and law enforcement, fire management, alien plant removal, monitoring and research, endangered species reintroduction and community outreach.